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3 Biggest eCommerce Trends- Whyte Creations

The global eCommerce landscape has seen immense growth over the past few years. With the vast reach of eCommerce, making a successful entry into the online marketplace proves to be an equally attractive and challenging proposition for businesses, especially SME’s.

Regionally, Qatar’s eCommerce industry has received timely guidance and support from the government to encourage existing as well as upcoming companies leverage the benefits of eCommerce web design in Qatar.

Like any other technology-based industry, staying updated on the dynamic eCommerce trends for 2017 help enhance your online stores success as well as overall consumer experience.

In this blog-post, Whyte Company highlights three progressive eCommerce trends for 2017 which we think will continue to evolve as the year pans out. The emphasis should remain on optimizing user experience, getting more and more products into the spotlight, and converting casual visitors into a loyal customer base.

1) Marketing Automation
Marketers also find marketing automation tools getting smarter with leading edge software to predict which visitors purchasing behaviour. Automated recommendations are directly determined by what a particular customer bought or clicked when they visited your store previously.

How it works?
Cart abandonment is a common scenario for eCommerce stores. It’s a situation where website visitors browse the site for a product, add the product to the shopping cart and leaves without completing the purchase transaction.

Automated marketing enables you send emails to this customer with a reminder about the forgotten or incomplete purchase, ask for feedback while trying to ascertain why the purchase was not completed and even offer a suitable discount or freebie.

2) Big Data Usage
With growing importance of big data analytics, eCommerce companies in Qatar have become one of the fastest adopters of the trend in a bid to be data driven and make good business decisions.
eCommerce companies will continue to collect and analyse their big data to accrue accurate analyses with an outlook to make correct decisions and enhance operational efficiency, cost reductions, and reduced risk, with the help of some type of business analysis software.

How it works?
The more data collected through various strategic touch points like loyalty programs, consumers site browsing pattern and past purchase behaviour, the better knowledge eCommerce companies gain about their consumers. This analysis further empowers eCommerce companies to roll out customer segmentation and offer tailor-made products or services based on their needs.

Big-data analysis helps in personalizing communication, improving customer experience, manage supply chain using data, utilizing predictive analytics and more.

3) Beacon Technology
Retailers can use virtual beacon technology to advantage given the adoption of m-commerce (mobile apps) and e-commerce often running parallel to retail stores. Beacon technology enables mobile phones to map signals transmitted via beacons placed in a physical environment. Contrary to traditional beacons, virtual beacon technology is a cost-effective and advanced method of connecting with customers.

Through Bluetooth technology, beacons offer brands and businesses a powerful tool that can deliver real-time, relevant messages to individual customers as they walk around a store.

For instance, when customers who have downloaded your mobile app, enter a store equipped with the technology, it is possible for to send them a relevant message notification for discounts. Few features of virtual beacon technology may include easy logistics, speed & accuracy, power efficiency, iOS and android compatibility and more.

As the year progresses, Team Whyte will continue to map few more popular eCommerce trends for 2017 including the rise in m-Commerce stores, multi-channel shopping, social selling, better delivery options and evolution of a content-rich experience for customers. For more details on key eCommerce website features for higher consumer engagement, do read our two-part series blog-post here.

Avail some of the best eCommerce solutions in Qatar, connect with Whyte Company Qatar today for a FREE quote or simply drop in for a visit at our office in Doha.

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