Why is it important to understand the selling price of your car?

Assuming that the condition of your car is perfect, accident-free, and with servicing records to boot. Now, what about your asking price?

Without a doubt, price is almost always the most important factor in car sales. The period of the best opportunity for selling your car at a fair and reasonable price is always *now*. If your car is priced correctly from the beginning, you are in the *best position* to attract the maximum number of buyers.

If your car is priced too low, you might attract plenty of buyers. But you could stand to lose thousands of dollars on the sale. If your car is overpriced, you will find it extremely difficult to attract buyers to your wonderfully maintained car, with little chance of any offers to pay your unrealistic price. Depreciation is always working against you. Car owners tend to prefer “stress-testing” the market for a month or 2 before deciding to follow market prices. They are actually gambling on the off-chance that there might be a “Robert” who will accept their unrealistic prices. Unfortunately, these gambles often turn against you, as your car continues to depreciate its value on a daily basis. Stress testing the market for 2 months pretty much meant that you have lost almost $2,000 in a short period of time.

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