Integrations
are common in the Microsoft Dynamics 365 family of business applications to
make work easier for companies worldwide. Dynamics 365 Business Central
integrating with Dynamics 365 for Sales, Microsoft Dynamics 365 integrating
with OneNote, MySQL integrating with Microsoft Dynamics 365 etc. are some of
the many integrations facilitated by Microsoft to empower end users so that not
only do they get to work more effectively but also get a chance to innovate.
Marketing
Automation in Dynamics 365 CRM capabilities is possible through loads of options
such as HubSpot, MailChimp, Constant Contact, ClickDimensions and Marketo.
Integrating one of these tools with Dynamics 365 CRM capabilities opens up end
users to features such as email marketing, web intelligence, campaign
automation, lead scoring, event management, landing page development, web forms
and surveys.
Given
below are a few benefits of Marketing Automation in Microsoft Dynamics 365 CRM
capabilities that have some exciting benefits to offer. Just like a Microsoft Dynamics Marketing Integration
with a Dynamics 365 business app, this too ensures that all parties involved,
sales, marketing or service professionals, get to push themselves better than
before. Interested parties should contact their nearest Microsoft Partner for
more details on Microsoft Dynamics Marketing Pricing.
- Lead
Nurturing: This entails delivering relevant content and
follow-ups to leads to build their interest around a product and close out the
sale in the process. Microsoft Dynamics 365’s CRM capabilities helps in many ways
to make this happen, ranging from automating the entire process, to scheduling
activities and follow-ups and documenting information assimilated from
conversations with the lead to help deliver the most quality content and
nurturing those leads in such a way that they result in higher conversions.
- Lead
Scoring and Qualification: This is meant to help assist sales teams in
targeting prospects in such a way that they become most profitable or end up
making a purchase. This can be based both on their level of interest in the
product/service and how far along they are in the sales cycle. Teams employed
in various organizations across all levels must make the most out of lead
scoring and qualification features to get maximum results out of their sales
efforts and bring in most revenue possible through efforts directed at real
marketing opportunities.
- Reporting
& Analytics: Reporting & Analytics appears on almost every
short list of requested features in CRM solutions. R&A is meant to provide
insights into many different business areas, that include the likes of front
office productivity, sales success rates, campaign effectiveness etc. to help
improve business processes an optimize campaigns for greater results.
- Email
Marketing: Targeted email blasts go a long way in reaching
out to the most preferred customers. Thousands of personalized emails can be
sent out at the first attempt itself simply by selecting customer lists and a
few parameters. This is one of the most remarkable and frequently used features
after companies go in for a Microsoft Dynamics Marketing Integration.
Summary:
These marketing automations in CRM systems pay off rich dividends provided they
are used smartly by the concerned personnel employed in organizations in
relevant departments.
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